I-80 W/Central Colfax Exit Colfax S/L-Illuminated - 15021W

The Evening Commute Capture for the Tahoe-Reno Tech Workforce (Facing West)

Commanding the westbound lanes of I-80 at the Central Colfax exit, this illuminated billboard engages a captive audience of tech professionals and executives at the most valuable time: their homeward journey. This location directly captures the highly skilled workforce departing the Tahoe-Reno Industrial Center (TRIC), home to **Tesla's Gigafactory **, ** Google's data centers , and ** Panasonic's battery operations. Your brand message will resonate with this affluent, innovative demographic as they return to communities in the Sierra Nevada foothills, ensuring powerful recall with an audience that has both the influence and disposable income to drive a startup's growth.

The Morning Motive for the Industrial Tech Corridor (Facing East)

Positioned to engage eastbound I-80 traffic at the Central Colfax exit, this illuminated board serves as a daily primer for the thousands of employees and suppliers heading into the heart of the Tahoe-Reno Industrial Center (TRIC). Your brand will be one of the first messages seen by the workforce powering Tesla, Switch, and Google as they begin their commute toward these titans of industry. For a B2B startup, hardware company, or brand wanting to align with ambition and scale, this location provides an unparalleled narrative, associating your product with the launch of a groundbreaking workday.