Bayshore Fwy 1 mi S/Capitol Expwy San Jose W/L N/F-Illuminated - 6190N

About this Billboard

Located along northbound U.S. 101, about a mile south of Capitol Expressway, this mid‑sized illuminated billboard serves as the gateway between South San Jose and the city’s central tech districts. Drivers here are transitioning from suburban neighborhoods and industrial parks into the heart of Silicon Valley, guaranteeing a steady stream of commuters. The board’s moderate size (16 × 31 ft) ensures high frequency impressions without overwhelming the landscape.

This stretch of freeway borders the South San Jose business districts of Evergreen and Edenvale. According to the City of San José’s economic‑development division, South San Jose is an expansive region with thriving business, green space and parkland; it offers light‑rail service and easy freeway access, creating Silicon Valley’s only reverse commutesjeconomy.com. The Edenvale Technology Park is a centerpiece of the district and one of the leading centers for job creation in San Jose; it hosts worldwide leaders in ICT, medical and nano technology, and the San Jose BioCube, a renowned nanotechnology and biotechnology incubatorsjeconomy.com. South San Jose businesses benefit from proximity to U.S. 101 and CA‑85, and the area even features a private airport (Reid‑Hillview)sjeconomy.com. Nearby parks such as Hellyer County Park and Lake Cunningham Park provide recreational amenities that attract families and weekend visitors.

Why It Appeals to Startup Founders

This board offers startups the ability to reach employees of cutting‑edge biotech and manufacturing firms commuting between Edenvale Technology Park and the northern tech hubs, as well as families heading to downtown San Jose for dining and entertainment. Its location underscores themes of innovation and growth: the BioCube incubator fosters breakthrough research, while the reverse‑commute dynamic indicates that high‑skill workers live south of the central tech core. Brands focused on hardware, life sciences or lifestyle products can position themselves as part of the region’s evolving narrative.