Bayshore Fwy 1 mi N/I-680N San Jose E/L-Illuminated - 6175N

About this Billboard

Situated about a mile north of the I‑680/I‑280/US 101 “Joe Colla” interchange, this large illuminated sign greets motorists on the northbound side of U.S. 101 (Bayshore Freeway) as they leave the East Bay and head toward downtown San Jose. U.S. 101 is the primary north‑south artery linking San Jose and San Francisco and carries hundreds of thousands of vehicles each dayen.wikipedia.org. Traffic intensity is amplified at this location because I‑680 funnels commuters from Fremont, Milpitas and the Tri‑Valley into U.S. 101, while I‑280 and the Guadalupe Freeway (CA‑87) merge just to the west. The board’s 16 × 65 ft canvas towers above the freeway, delivering long dwell‑times for drivers approaching the busy interchange.

The surrounding Rincon South neighborhood is one of San Jose’s premier employment hubs. It hosts the headquarters or Silicon‑Valley offices of Nutanix, FICO, GlobalLogic, Eargo and NEC, plus major outposts of Qualcomm, Sony Electronics and Semiconductor Manufacturing International Corporationen.wikipedia.org. Just across the freeway lies San José Mineta International Airport (SJC), which is the second‑busiest airport in the Bay Area; although its passenger counts have not yet rebounded to the pre‑pandemic record of over 15 million passengers, it still ranks second in the regionsimpleflying.com. The neighborhood is well served by VTA light‑rail stations and enjoys easy access to CA‑87, U.S. 101 and I‑880en.wikipedia.org, making it a natural gateway for tech workers, investors and visitors.

Why It Appeals to Startup Founders

With thousands of engineers and executives commuting past this spot daily, startups can showcase their brand to potential customers, partners and employees. The board’s location between North San Jose’s Innovation Triangle and downtown means it captures the attention of professionals from Amazon, Cisco, Intel, Samsung, PayPal and dozens of other tech giants that operate in the nearby Rincon de los Esteros districten.wikipedia.org. SJC’s proximity brings an additional audience of business travelers and VC visitors, while the sheer scale of the display and its illumination ensure messages stand out even during night‑time commutes. For founders seeking to signal scale, ambition and connectivity, this billboard offers an unbeatable platform.