Hwy 101 N/Hwy 116W Cotati E/L-Illuminated - 10009S

The Sonoma County Crossroads: Where Wine Country Meets the North Bay Tech Economy

A. Southbound Facing: The Direct Ingress to Marin County's Corporate Corridors

Positioned on southbound U.S. 101 at the Highway 116 interchange in Cotati, this illuminated billboard captures the vital morning commute from Sonoma County into the affluent markets and corporate headquarters of Marin County and San Francisco. This audience includes a significant population of remote tech workers, executives, and founders based in Wine Country, as well as employees heading to companies like Autodesk in San Rafael and BioMarin in Novato. Your brand message will engage this high-value demographic at the start of their day, ensuring premium visibility.

B. Northbound Facing: The Gateway to Sonoma County's Innovation & AgTech Hub

Facing northbound traffic, this board serves as the welcoming beacon for traffic entering the heart of Sonoma County. It captures a powerful mix of return commuters, tourism, and business traffic flowing toward Santa Rosa—a hub for Medtronic, Keysight Technologies, and a burgeoning AgTech and beverage-tech scene. For a startup in climate tech, sustainable consumer goods, or B2B services, this location offers a strategic point of influence at the gateway to a region that blends agricultural heritage with cutting-edge innovation.