I-80 E/Canyon Way Colfax S/L-Illuminated - 15019W

The Westbound Return: Engaging the Tech Workforce at Day's End

Commanding the westbound lanes of I-80 at Canyon Way, this illuminated billboard captures a premium audience of tech professionals and executives at the most valuable time—during their homeward commute. This location strategically positions your brand to engage the highly-skilled workforce returning from the Tahoe-Reno Industrial Center (TRIC), the world's most advanced hub for manufacturing and data infrastructure.

Your message will resonate with the engineers, innovators, and decision-makers from Tesla's Gigafactory, Google's data center campus, and Panasonic's battery operations as they travel back to communities in the Sierra Nevada foothills. This captive audience is in a receptive, reflective state of mind, making it the perfect moment to build brand recall with a demographic that possesses both significant purchasing power and industry influence. For a startup, this isn't just advertising; it's a direct conversation with the builders of the future at the end of their day.

The Eastbound Launchpad to the Gigafactory Frontier

Positioned on the eastbound I-80 at Canyon Way, this illuminated billboard serves as the definitive launch point for the daily migration into the heart of the Tahoe-Reno Industrial Center (TRIC). Facing eastbound traffic, it captures the morning flow of professionals, suppliers, and partners heading to the epicenter of advanced manufacturing and logistics.

Your brand will be one of the first impressions for thousands of employees destined for global titans like Tesla, Google, and Switch, setting the tone for their innovative workday. This location offers an unparalleled narrative for a tech startup: it positions your product at the gateway to ambition and scale, directly in the sightlines of an audience driving the future of technology, energy, and mobility. It’s the premier platform to align your brand with monumental industry achievement from the very start of the commute.