I-680 S/I-80 Cordelia E/L-Illuminated - 9103S

The Benicia Bridge Commuter Capture: Connecting Solano to Silicon Valley

A. Southbound Facing: The Direct Pipeline to the Tri-Valley and Silicon Valley

Strategically positioned on southbound I-680 at the I-80 interchange, this illuminated billboard captures a high-value tech commuter stream heading directly toward the Tri-Valley's innovation ecosystem and into Silicon Valley. This is the primary route for employees of Tesla's Fremont factory, Lawrence Livermore National Lab, and the Bishop Ranch business park (home to AT&T, Roche, and others). Your brand will engage with a highly skilled engineering and executive audience on their most direct commute, offering unparalleled access to the I-680 tech corridor.

B. Northbound Facing: The Return to the Affordable North Bay Core

Facing northbound, this board engages the essential evening commuter flow returning from the high-cost Bay Area to the more affordable communities of Fairfield, Vacaville, and Davis. This audience includes a massive and diverse workforce from the entire South Bay, representing a broad consumer base and a growing number of tech-enabled professionals. For a B2C startup or one targeting the essential Bay Area workforce, this location provides massive daily reach with a captive audience.