Hwy 49 10 mi S/Placerville W/L-Scotchlite - 14007N

The Gold Country Gateway for the Foothill Tech Commuter

A. Northbound Facing: The Homeward Journey to the Heart of the Foothills

This Scotchlite board on northbound Highway 49 captures the essential evening commuter flow returning from the metropolitan hubs to the growing residential communities of El Dorado and Placer counties. This audience includes a significant population of remote tech workers, entrepreneurs, and engineers who have chosen the lifestyle of the Gold Country while remaining deeply connected to the innovation economy. As they head home to towns like El Dorado Hills and Auburn, they pass this board at a moment of transition, making them highly receptive to brands that speak to their professional and personal aspirations. For a startup, this is a direct channel to an influential, tech-savvy demographic in a relaxed and captive state of mind.

B. Southbound Facing: The Direct Link to Roseville's Tech & Retail Core

Facing southbound, this board engages the morning flow of traffic heading directly toward Roseville, one of Northern California's most vital inland economic engines. This route feeds commuters into the heart of a region anchored by the Hewlett Packard Enterprise campus and the Oracle Cloud Infrastructure region, as well as one of the West Coast's most advanced data center clusters. Your message will greet an audience of professionals on their way to power these major tech operations, alongside the decision-makers from one of the nation's top-performing retail markets. It’s the perfect primer to capture attention before a day of business and innovation.