MagicView Team
TL;DR
Choose AdQuick if you want a self-serve marketplace: a large catalog you can browse on a map, real-time pricing, e-commerce checkout, and a built-in measurement dashboard you run yourself.
Choose MagicView if you would rather describe your campaign and have a concierge do the work — sourcing real operator quotes, negotiating, and handing back a proposal a human has already checked.
Introduction
Out-of-home advertising used to mean phone calls, PDFs, and weeks of back-and-forth. Two products set out to fix that, and they landed on very different answers. AdQuick built a marketplace and handed buyers the keys. MagicView built a concierge and kept the keys, so you do not have to learn the machinery.
Neither approach is “better” in the abstract. The right pick depends on how much of the work you want to own. This guide lays out what each does, where each is strong, and who tends to be happier with which.
What is AdQuick?
AdQuick is a self-serve out-of-home advertising marketplace. It connects advertisers directly to media owners and gives them a map-based interface to plan, buy, and measure campaigns. The catalog is deep — AdQuick advertises access to hundreds of thousands of placements across more than 2,000 U.S. cities, spanning static billboards, digital boards, transit, and programmatic digital out-of-home.
Its strengths are real: transparent real-time pricing by market, e-commerce-style checkout, fast launches for digital creative, and a measurement dashboard that reports impression delivery and audience data. For a team that knows what it wants and wants to run the process itself, that combination is hard to beat.
The trade-off is that the work is yours. You build the media plan, judge which boards are worth it, and own the decisions. That is a feature if you have the time and the expertise, and a tax if you do not.
What is MagicView?
MagicView is an AI billboard concierge. Instead of browsing a catalog, you describe your campaign in a short chat: where you want to be seen, your budget, your timing, and what you are promoting. From there, MagicView does the legwork — it reaches out to billboard operators, gathers real quotes for your brief, and negotiates on your behalf.
What comes back is a proposal, not a search-results page. Before any proposal reaches you, a human reviews it for accuracy, so you are reading vetted options rather than raw listings. You can ask questions, request changes, or push for better pricing, and the concierge handles the operator conversations.
The short version: AdQuick gives you a marketplace to operate. MagicView gives you a result to approve.
Side-by-Side Comparison
The clearest way to see the difference is to line up how each handles the same job.
| Feature | MagicView | AdQuick |
|---|---|---|
| Model | AI concierge — we plan and source the campaign for you | Self-serve marketplace — you plan and buy it yourself |
| Getting started | Describe your campaign in a short chat (about two minutes) | Create an account, search a map of placements, build a plan |
| Inventory model | Real operator quotes sourced against your brief | 750,000+ placements across 2,000+ cities to browse |
| OOH expertise needed | None — the concierge handles the legwork | Helpful — you assemble and judge the media plan |
| Quotes & negotiation | We gather and negotiate quotes with operators for you | You book listed inventory at the prices shown |
| Proposal review | Every proposal is reviewed by a human before you see it | Self-directed — you vet placements yourself |
| Measurement | Concierge guidance; reporting through operators | Built-in impression and attribution dashboard |
| Scale & formats | Curated, concierge-managed campaigns | National and global, including programmatic DOOH |
| Best for | Founders and teams who want it handled | In-house teams running OOH themselves at scale |
AdQuick wins on catalog scale, programmatic reach, and self-serve measurement. MagicView wins on hands-off effort, quote negotiation, and human-checked proposals. The split is consistent: control versus convenience.
How Buying Works
On AdQuick
You create an account, open the map, and filter placements by market, format, and budget. You assemble a plan from what you find, see prices in real time, and check out. Static vinyl typically takes one to two weeks to print and install; digital creative can go live quickly once approved. Measurement runs in a dashboard you watch yourself.
On MagicView
You answer a few questions in a chat. MagicView turns that into a brief, contacts operators, and collects real quotes. The team reviews and curates the options, then sends you a proposal. If you want to negotiate or adjust, you say so and the concierge relays it. When you approve, you check out on the proposal that was prepared for you.
If you have ever stalled out halfway through building a media plan because you were not sure which boards were actually worth it, that is the exact moment the concierge model is built for.
Pricing & Costs
Billboard costs depend on format, market, and traffic far more than on which company you buy through. As a rough guide, static billboards commonly run from around $750 to $14,000+ per month, and digital slots often start near $1,200 per month. Small local campaigns can begin around $1,000; national programmatic buys scale into six and seven figures.
On AdQuick, you see those prices yourself and buy at the listed rate. On MagicView, the concierge brings back real operator quotes for your budget and negotiates them, so the number you review reflects an actual offer for your campaign rather than a catalog price you assembled alone.
Always confirm production and installation fees and the minimum flight length, since those vary by operator on either platform.
Who Should Use Each
AdQuick is great if…
- You have in-house media or marketing expertise
- You want to browse and control the whole plan yourself
- You need national scale or programmatic DOOH
- A self-serve measurement dashboard is a must-have
MagicView is great if…
- You would rather hand off the legwork
- It is your first billboard campaign
- You want real quotes negotiated for you
- You prefer to review a vetted proposal, not a catalog
Want billboard quotes without the legwork?
Tell the MagicView concierge what you have in mind. We source real operator quotes, negotiate, and bring back a vetted proposal — no marketplace to learn and no sales call.
Start with the conciergeOur Verdict
We build MagicView, so we are biased — but we will be straight with you. AdQuick is an excellent self-serve marketplace. If you want to drive the whole process, browse a huge catalog, and lean on built-in measurement, it is a strong choice and we would not argue otherwise.
MagicView is for the other kind of buyer: the founder or marketer who wants the outcome without the operating manual. You describe the campaign, we source and negotiate real quotes, a human checks the proposal, and you approve. If that sounds like the way you would rather buy, start a conversation with the concierge.
Frequently Asked Questions
What is the difference between MagicView and AdQuick?
AdQuick is a self-serve out-of-home marketplace: you create an account, browse hundreds of thousands of placements on a map, build your own media plan, and check out. MagicView is an AI concierge: you describe your campaign in a short chat, and MagicView sources real quotes from billboard operators, negotiates on your behalf, and delivers a proposal that a human has reviewed before it reaches you. AdQuick puts the controls in your hands; MagicView does the legwork for you.
Is MagicView an AdQuick alternative?
Yes, for buyers who would rather not run the process themselves. If you want to hand off planning, quote-gathering, and negotiation and simply review a finished proposal, MagicView is the concierge alternative to operating a self-serve marketplace like AdQuick.
Does AdQuick have more inventory than MagicView?
AdQuick lists a very large self-serve catalog — hundreds of thousands of placements across 2,000+ U.S. cities, plus programmatic digital out-of-home. MagicView does not ask you to browse a catalog at all; it sources quotes from operators against your specific brief, so the comparison is less about catalog size and more about who does the searching.
Which is better for a startup or first-time billboard buyer?
If it is your first campaign and you do not want to learn how out-of-home works, MagicView's concierge handles the unfamiliar parts — finding the right boards, getting real prices, and negotiating. If you have in-house media experience and want full self-serve control with built-in measurement, AdQuick is built for that.
Does MagicView offer campaign measurement like AdQuick?
AdQuick includes a self-serve measurement and attribution dashboard with impression delivery and audience data. MagicView is concierge-led, so reporting is coordinated with the operators running your campaign rather than through a self-serve analytics product. If a built-in attribution dashboard is a hard requirement, factor that in.
See what the concierge brings back
Describe your campaign in about two minutes. MagicView sources real operator quotes, negotiates, and returns a vetted proposal — no marketplace to learn.
Start with the concierge